This dog food was introduced about three years ago, and since then it has been applying a lot of pressure for the 80:20 spot. This dog food is amongst the best made in the UK. The company has established a good relationship with customers over time. The Simpsons Premium has three varieties and there are chicken, fish, and turkey. It is not a full life dog food, and it is good for dogs that are about twelve months of age. They also have varieties for puppies.